Amazon's AWS AI rents look limited because NVIDIA backs neoclouds and Anthropic can set AWS's cut of Bedrock Claude tokens. Those tokens run on AWS-funded Trainium. Enterprise AI earns ~2 points above capital cost in the 2035 base case; shared hyperscaler advantages and new rivals limit upside, though 1-5 points is plausible. Retail ads pose a fat-tail risk despite a base case that Amazon figures them out. Market skepticism about AWS capex has toned down the bearish view. x.comÂ

