Zeta Global sells into an extremely competitive marketing-software space, and AI tools like Claude layered on top make it worse. Vendors like Zeta and Mixpanel used to compete hard just to win product-launch business, user acquisition costs are high, and a graveyard of better enterprise SaaS sits in private markets, unable to exit on slow growth and low margins. Others cite Zeta's 50% growth and 120% net revenue retention, but buying software here is trying to be too clever. x.com x.com x.com x.com x.com x.comÂ
