Nate Endicott
Retail Investor, AI Infrastructure & Nebius
Meta's Muse launch showed the AI progress that had been missing, making it a mistake to have sold the stock. After the previous earnings call Zuckerberg seemed directionless and Llama had been a flop, but three weeks later Meta released Muse and showed why its distribution is among the best in the industry. x.com
Meta's earnings offer little near-term upside because Muse user growth is mostly priced in and monetization remains vague. The market wants AI compute to turn into profit. Retention or paid-share commentary could help, but Zuckerberg is unlikely to provide it; SpaceX says Grokbot has 800K paid users, a high bar. Meta remains attractive long term. Higher AI capex guidance would show confidence Muse can repay the spending and be bullish for the whole AI infrastructure stack. x.com
Meta's growth and potential Muse monetization look out of step with a forward multiple below 20x. Revenue grew 26% and earnings beat estimates; Muse has exceeded expectations, and Zuckerberg says it could generate more ARPU than Instagram and Facebook. Shares are down 15% this month despite those developments. x.com
A small advertising beat may not sustain Meta's stock after earnings if Muse cannot show durable use and paying customers to justify rising AI spending. Muse could monetize Meta's existing merchant base through subscriptions and more ad spend, but service costs and whether users keep paying remain unproven. Strong fourth-quarter guidance or firmer Muse usage and payment data would make the outlook more positive; September's rally alone does not establish a sell-the-news outcome. x.com
Meta looks attractive for its highly profitable, sticky Facebook, Instagram and WhatsApp business, AI momentum and valuation. Muse already has 2.5 million daily active users, and shares trade at 24.4 times trailing earnings. Founder-CEO Mark Zuckerberg retains voting control; his big wins easily outweigh his mistakes, and at 42 he could have another 30 years of execution ahead. x.com x.com
Muse's appeal to people who want to win will make it Meta's biggest win ever, as long as Meta keeps updating it and keeping it a priority. Kalshi reports Zuckerberg said Muse AI could generate higher revenue per user than Meta's family of apps. x.com
Meta looks unattractive because its fines, capital raises and AI capex make the math ugly. The stock could trade back to the $500s, while hyperscalers probably have to make those raises with equity down 15-25%. Muse looks like a fad and average users may not need AI agents, matching LogicalThesis's view. x.com x.com x.com
Muse's potential to earn more per user than Meta's family of apps is very bullish for Meta. Mark Zuckerberg said Muse AI could generate higher revenue per user than the family of apps. x.com
Meta's established consumer distribution could give Muse an advantage in bringing AI agents to everyday users. The stock looks increasingly constructive heading into tomorrow's earnings. Muse has 10 million downloads, while Meta's apps reach billions and its ad network connects millions of businesses. If agents become a consumer interface for discovery and transactions, the economics could extend into commerce, advertising and business services. x.com
Meta's spending to support Muse and its frontier models is likely to precede monetization, leaving the stock vulnerable to high initial 2027 expense and capex guidance. A beat-and-raise quarter is expected, but the stock could react poorly to that guidance after its recent strong performance. x.com
Meta's strong core platform matters most, outweighing the Muse debate and a few years of cash flow. Muse will sort itself out; at worst, new product offerings raise the table stakes and thereby secure the platform moat. x.com
