Nike's guidance for a high-single-digit revenue decline in fiscal 2027 is all investors need to know. x.comÂ
Travis Hoium
Motley Fool Analyst, Author of Asymmetric Investing
Nike is a stagnant company losing pricing power, pointing to more tough years for shareholders. Revenue fell 4% last quarter, the only line still shrinking while gross margin expanded, inventory fell 3% and North America grew 2%, per the quoted post. x.comÂ
Nike's revenue has gone from stagnating to declining, and over the very long run nothing matters more for a stock than revenue. Per @stock_analysisx, revenue fell 4% last quarter even as gross margin expanded, inventory fell 3% and North America grew 2%. x.comÂ
Nike's valuation pays investors to wait for a turnaround that will take longer than expected. It trades at just 16x earnings, near its lowest valuation ever, with a roughly 5% dividend yield, and would need a 127% rally to regain its 200-week moving average. Revenue is projected to fall another 4% in FY2027, but the business will grow again; the market prices it as if it were disappearing. Unlike Novo Nordisk, Nike faces no patent cliff. x.com x.comÂ
Nike keeps crashing and looks genuinely headed toward zero after revenue of $11.2 billion missed the $11.32 billion estimate, even as EPS of $0.48 beat $0.43. x.comÂ
Nike's business is just not getting better: its products are too pricey and revenue has been flat for five years. Quarterly revenue of $11.21 billion missed the $11.33 billion estimate, EPS slipped to $0.48 from $0.49 a year earlier, and the company lowered its outlook to single-digit growth in 2027. x.com x.com x.comÂ
Nike's brand concerns look priced in; stabilization, not sudden revenue acceleration, is what the speculative long needs. A few good campaigns and a return to large stores could help, though China consumers will be a drag. Short-term EPS is a poor indicator, and customers may return after trying other brands. x.com x.comÂ
Nike's turnaround is looking much longer than bulls expected, and about 17x forward earnings is not cheap for a business growing low single digits. China sales fell 26% FX-neutral while Adidas' Greater China sales grew 15%, pointing to a Nike problem, not a China problem. Sportswear fell low double digits with Dunk revenue down about 50%, Jordan fell mid-teens, and most PACE savings are expected only in FY29-30; Performance grew high single digits. The must-buy price is $25. x.com x.com x.comÂ
Nike is more expensive than Nvidia while guiding sales down. Nike guided FY27 EPS to $1.15-$1.35 against about $1.67 expected by the Street, putting it at 28x earnings versus Nvidia at 25x. Over five years Nvidia is up 1,013% and Nike down 76%. x.comÂ
Nike's dividend yield, now high versus its ten-year history, is the new question for investors and makes the stock very interesting at these levels. The numbers have not bottomed, guidance was atrocious and parts of the business are getting worse, offset somewhat by better US wholesale. The guidance implies Nike will use some cash to fund the dividend, but it has plenty. The stock remains too expensive on earnings and too cheap on dividend yield. x.com x.com x.com x.com x.comÂ
Nike's situation is worse than expected. x.comÂ