Apple has trapped itself: after years of unnecessary price hikes while lagging in AI, it cannot raise prices now that memory costs require it without losing consumers. Its reported turn to CXMT memory hurts Apple, not memory makers, because CXMT physically cannot meet demand and using it could backfire on Apple's quality control. It instead strengthens the case for the big three memory makers, especially Micron. Without AI gains, loyal customers may start looking for alternatives. x.com x.com x.com x.com

