NVIDIA's Apple-like ecosystem moat lets it charge for software as well as hardware while still offering customers the best value per dollar. Jensen Huang said, via Tom's Hardware, that AI-factory agent software could cost about $2,000 per GPU annually; on a potential 5 million GPUs, that would be $10B a year. If that fee does not make NVIDIA uncompetitive, it likely has more than a $2,000 annual per-GPU total-cost advantage over AMD. The licensing model itself is unappealing. x.com