Zeta Global is definitely too cheap, likely 60-80% undervalued, at about 10x next-twelve-months EBITDA. If it grows EBITDA at a 28-30% annual rate for the next few years, it should trade at 16-18x. AppLovin is a bigger, better company, but Zeta is still worth owning; it is liked, not loved. x.com x.comÂ