Alphabet's growing AI Mode query volume should expand ad opportunities as monetization catches up. Query growth hit a five-year high; AI Mode questions average three times the length and are more commercial. Schindler said lower AI Mode monetization weighed on Search growth of 12%; total ads slowed to 11%. Ads are expanding overseas, and US multi-turn tests already match product-listing click-through rates. The slowdown does not mean search demand is broken. x.com
