Meta's ad pricing and impressions still support its AI monetization case, but heavy spending has pushed free cash flow negative. Impressions rose about 10% and prices 14% as revenue reached $64.6 billion; FCF was negative $2.12 billion and a $9.89 billion state AG charge hit earnings. Scale only on weakness if comfortable with founder control under the planned non-voting Class C shares. Sustained cash burn would weaken the buyback and valuation case. x.comÂ