McDonald's is likely to see its metrics hurt over the next year by the rising cost of supporting struggling franchisees. Its rent and royalties hide franchisee pain: US same-store sales rose about 35% while prices rose about 40%, so traffic is likely shrinking, and sales growth slowed to 0.8% in Q2. Per their association, 95% of owners said Q1 profit fell. With remodels costing $400K-$700K per restaurant, McDonald's agreed to take on $8.5B through 2036 in lower rent and capex support. x.com 

McDonald's faces GLP-1 drugs, runaway inflation, shifting Gen Z preferences and terrible management execution, leaving it in its worst drawdown in 20 years outside of COVID. x.com 

McDonald's looks attractive in one of its largest drawdowns ever, with its highest dividend yield in 11 years and its lowest P/E in six years. It was appealing at $247 and is a stock to commit to at $239. x.com  x.com 

McDonald's leadership has lost credibility: at a major investor day, the CEO is only "hoping" for a turnaround, which is reason enough for shareholders to sell. The brand has drifted far from the era of movie tie-in glasses and toys for films like Shrek and Toy Story, and now the CEO does not even want to eat the food. x.com 

McDonald's has turned from a growth equity into a bond proxy, a vicious cycle as Treasury yields rise. Per @The_Prophet_, yields moving from about 4% toward 5%+ raise the discount rate on its slow-growing cash flows, give income investors a risk-free alternative, and pressure its capital-intensive franchise system. Investors forget McDonald's shares were unwanted in the mid-2010s. x.com 

McDonald's is trading at its highest free-cash-flow yield in a decade, outside the COVID crash. x.com 

McDonald's roughly $8.5 billion plan to help franchisees serve better food, improve service and simplify restaurants comes too late and will likely end the same way as Wendy's. Plunging real estate values add further pressure on McDonald's. x.com  x.com 

McDonald's shares keep falling because the consumer is not doing well, with disposable income at lows. The stock briefly dipped below $250 before rebounding to $251 and remains near multi-year lows. x.com 

McDonald's is the most obvious buy: its RSI is at levels unseen since 1974, and with bearish headlines on an already beaten-down price, there is little room to get more bearish. Fear articles and downgrades are institutions pushing the price lower so they can load up. This company has survived every recession, crisis and panic for 50 years, so RSI this low on a company this safe makes it a generational entry to build patiently over time. x.com 

McDonald's talking about efficiencies it will realize in 2030 is a signal to run. Per @singlesdoubles, the stock is down 36 points since the CEO touted positive comparable sales in every segment on August 4, and 107 points from its February 27 high. x.com  x.com