PepsiCo is cheap against its cash earnings, trading at 12x, or 11x next year's, while beverage companies usually get 17x. That puts fair value at $189.68 to $241.41, 17x next year's cash earnings give or take 12%, leaving $128.50 about 32% under the low end. This is a valuation-levels read off reported earnings and revenue estimates, not fundamental work. x.comÂ