Rezo
Co-Founder & General Partner of BR Capital, HFT/Institutional DeFi
Alphabet's search growth risks masking damage to its advertiser base. Google Ads advertiser Max Anderson says Google charges more for lower-quality clicks, weakens keyword targeting and exceeds budget caps as traditional searches shift to LLMs. This is a bear case for search, but AI capex need not fall with it: Google Cloud revenue has more than doubled, and AI spending is how Google largely defends search. x.com x.comÂ
Google's Search ads face a growing threat because AI agents using Search do not click ads and people will increasingly use AI apps to search. A quoted Google comment says strong AI Mode query growth has brought lower monetization. Search makes 90% of Google's profits. x.comÂ
Alphabet's search monopoly faces a different competitive game as agent companies build their own search tools. Google Cloud grew 103%, but that was not enough to offset disappointing ads growth. Its only path is to accelerate AI training and keep spending on capex. Search will never be the same, and the risk-reward has changed, though Alphabet remains an optimistic prospect. x.com x.com x.comÂ
Alphabet's search advertising is under attack as chatbot queries grow without matching ad revenue. Google blamed AI Mode on its earnings call. Search ads grew 12% and missed estimates, down from 19% in Q1 and 17% in Q2. Sentiment has completely flipped bearish as its search business shows signs of being eaten by AI. x.com x.comÂ
Alphabet's AI Mode monetizes less effectively than traditional Search, potentially threatening its Search business. AI drove the fastest Search query growth in five years, yet Search revenue growth slowed to 12%; defending Search makes even greater AI investment necessary, not optional. Google Cloud grew 103% year over year to a $123 billion annual run rate. The report could not have been better for the AI infrastructure trade, but its risks are bearish for Alphabet's stock. x.comÂ
Alphabet's slowing Search growth and expected negative free cash flow are an overreaction because its next AI monetization wave and infrastructure buildout support long-term growth. AI Mode ads are expanding internationally, Gemini has passed 1 billion users without ads, and Google is accepting lower Cloud margins to secure third-party compute. Analysts expect FCF to recover sharply in 2028 as AI investments generate cash. x.com x.com x.comÂ
Google's search is becoming less profitable as AI agents disrupt its core business. Even perfect execution could make the transition painful, and Google is famously poor at new products. Its conduct over the past decade also raises stronger ethical objections than Meta's. Despite strong fundamentals, explosive cloud growth, no real risk and substantial growth ahead, Alphabet is unattractive relative to most other major AI companies. x.comÂ
AI disruption of Google's search business remains a reason to be bearish on Alphabet. Rose had reached a similar view before Drew Cohen argued that shopping and travel agents could divert monetizable searches from Google's sponsored ads. The stock's rise has not changed that bearish view. x.comÂ
Alphabet's longer AI Mode queries reveal purchase intent and agents can bring users closer to a sale, so Search will ultimately be more valuable to advertisers, not less. AI Mode searches run about 3x longer, and one in five uses voice, images or documents; sponsored product listings get about the same click-through as organic ones. For now AI Mode shows fewer ads and earns less per query, and Google has not quantified the gap. x.com x.comÂ
Google's advertising business is losing ground to Meta and others, while Cloud, including TPU hardware sales, has not yet delivered the growth driving its AI transition. The shift from search to an AI-infrastructure "shovel seller" has not succeeded yet, so a bullish turnaround case still requires waiting for stabilization before considering a bottom. x.comÂ