Zeta Global's discount to software peers rests on temporary factors, and GAAP profitability in 2026 should open it to institutional buyers who cannot hold it today. Q1 2026 was its 19th straight beat-and-raise: revenue rose 50% to $396M and full-year guidance rose to 37% growth, with free cash flow outgrowing revenue. Yet it trades at 3.2x sales versus 4.3x for direct peers, below a $27.93 DCF value. The discount stems from a debunked 2024 short attack, GAAP losses and an unexciting story. x.comÂ