M Mohan
Private Equity at IncVangal, Former Microsoft Ventures Director
Google's Stitch is not a threat to Figma, because the two serve different users. Figma is for semi-professional designers, sitting between Adobe's products and Canva, while Stitch is for cheap DIYers. Figma users might move to Stitch in 5 to 10 years, if at all, a reply to @oreHistorian's view that Stitch would hurt Figma's growth. x.comÂ
Figma becomes a no-brainer around $19-20, because a company with $1 billion of revenue growing 40% is rare among comparables, and it would make a good take-private target. That could mean a 20-30% pop, or perhaps 50% if a private equity firm buys it. Google Stitch will not kill Figma, just as for-sale-by-owner did not kill real estate agents. x.com x.com x.comÂ
Figma is a higher-beta way to play a recovery in hated software, with better management, product and growth than peers and customers who love it. Microsoft is the TSMC of software, but within design Figma offers more beta. If Adobe works, it is because design-disruption fears have subsided, and Figma catches a bid in that case. x.comÂ
Figma is eating AI's lunch rather than being destroyed by it, yet trades at only about 10x sales in the $20s. Q1 revenue of $333M beat, growth accelerated to 46% for a second straight quarter, net dollar retention hit 139%, its highest in two years, paid customers rose 54% and guidance was raised by $55M. The market is also ignoring that Figma is itself an AI tool. The math points to $60 a share, a $30-32B market cap or even $50B. x.com x.comÂ
Google's upgraded Stitch, an AI-native 'vibe design' tool with a smarter design agent, voice input, instant prototypes and design systems, spells the end for Figma. x.comÂ
Figma is the dominant global repository of design taste and context, the new buzzwords in AI, with over $1.3 billion of ARR, yet it trades at the price of an emerging frontier lab. The view agrees with @RandianCapital, who suggests Figma could spin out a design-focused frontier lab and raise privately as a company easily worth several billion dollars. x.comÂ
Figma is monetizing AI tokens rather than being eaten by them, and could out-execute Adobe and gain share before AI reaches it. Q1 revenue rose 46% to $333M with 139% net dollar retention. About 60% of $100K+ customers use Figma Make weekly, and after AI credit limits went live, 75% of users who had exceeded them kept using credits in April, with over 95% still active. With $1.4B of ARR against Adobe's $19B in digital media, Figma has room to take share and use AI to deepen stickiness. x.com … Show more
Figma faces a long-term competitive threat because its users have already shown they will switch: every Figma user left the Adobe suite once a better option emerged. If a genuinely better suite at a similar price came along, from Anthropic for example, they could switch again, enterprise layer included. A post the author replies to argues Figma's moat is its governance layer and system of record, citing 46% growth and 139% net dollar retention. A short-term software rebound remains possible. … Show more
Figma has become the control layer for modern product development, with sticky retention and network effects giving it an extremely wide moat. New AI-native tools such as Figma Make, its MCP server and Figma Weave extend it beyond designers to product managers, researchers and developers, and hybrid seat-plus-consumption billing shows monetization upside. Q1 revenue rose 46%, full-year guidance was lifted to about $1.425B, and gross margins above 80% come with expanding free cash flow. x.comÂ
Figma is an undervalued, fast-growing software stock that everyone will soon turn bullish on, and it could trade above $40 very soon. CEO and co-founder Dylan Field is a beast, and it has been one of the strongest software stocks in recent weeks. A circulating rumor that Apple may acquire Adobe would put an even higher premium on Figma. x.comÂ
Anthropic's Claude Design threatens Figma's 80-90% grip on UI/UX design by letting anyone build prototypes, pitch decks and marketing assets from plain text. Users upload a brand kit and it handles colors and fonts, with no design background needed. Figma fell 7.28% on launch day, after dropping 6% when Anthropic's CPO left its board as reports leaked. That dominance will not vanish overnight, but it is starting to crack; the stock sits over 80% below its post-IPO peak. x.comÂ
Figma is a $40 stock trading at $23, a deep discount to its value. x.comÂ
