Amazon is a generational buy at $250 because AWS alone could be worth far more than the whole company today. AWS is projected to reach $600B in annual recurring revenue by 2036, and at 40% margins and a 30x multiple that implies a $7.2T valuation, nearly 200% above Amazon's current market cap. The rest of Amazon is effectively free upside, and AWS alone could beat the S&P 500. x.comÂ