Meta is having its iPhone moment with Muse, while the market still sees a social media company overspending on AI. Muse is a personal assistant that can shop, book travel, schedule appointments and send emails, through its own app or inside WhatsApp, with Ray-Ban glasses next. Meta is one of the only companies with all the pieces, and Muse can sit on top of Facebook, Instagram, WhatsApp, Threads and the glasses. The market fixated on capex and missed what the money was building. x.com