Babyfolio
Software Engineer, AI Infrastructure Investor
Meta's Muse can bring AI to the masses by making it easy for everyday people, including non-technical users and those who do not yet trust AI, rather than by topping every benchmark. Meta already reaches 3.6 billion people a day across its apps, an enormous distribution advantage, and paired with a great user experience and reliable results, Muse could become a huge business. x.comÂ
Meta's approach of bringing AI into the real world through Muse Charm and Ray-Ban glasses is the right one, since it could reach many people who won't open a chatbot app every day. Offering the devices discounted or free with an upfront annual Muse subscription could lower the barrier to trying it and let everyday usefulness keep users. x.comÂ
Meta's established consumer distribution could give Muse an advantage in bringing AI agents to everyday users. The stock looks increasingly constructive heading into tomorrow's earnings. Muse has 10 million downloads, while Meta's apps reach billions and its ad network connects millions of businesses. If agents become a consumer interface for discovery and transactions, the economics could extend into commerce, advertising and business services. x.comÂ
Muse's appeal to people who want to win will make it Meta's biggest win ever, as long as Meta keeps updating it and keeping it a priority. Kalshi reports Zuckerberg said Muse AI could generate higher revenue per user than Meta's family of apps. x.comÂ
A small advertising beat may not sustain Meta's stock after earnings if Muse cannot show durable use and paying customers to justify rising AI spending. Muse could monetize Meta's existing merchant base through subscriptions and more ad spend, but service costs and whether users keep paying remain unproven. Strong fourth-quarter guidance or firmer Muse usage and payment data would make the outlook more positive; September's rally alone does not establish a sell-the-news outcome. x.comÂ
Muse's potential to earn more per user than Meta's family of apps is very bullish for Meta. Mark Zuckerberg said Muse AI could generate higher revenue per user than the family of apps. x.comÂ
Meta's billions of users, distribution and integrated ecosystem could let its increasingly capable AI models reach extraordinary scale. Muse Wonder and Muse Wonder Full bring memory, focus and task execution, though Meta's reported model results still need independent validation. Meta is one of the highest-conviction stocks: as a megacap its upside may be less explosive than smaller names, but its risk/reward looks more favorable with potentially less downside in this environment. x.comÂ
Meta's hundreds-of-gigawatts compute ambition looks hard to justify against the revenue a much smaller build might support. If Anthropic can generate over $70B in annualized revenue on 3GW or less, including training, hundreds of gigawatts is not a serious figure. Earlier Muse monetization than in past product cycles also makes little sense without direct integration into ad recommendations or an immediate shift in user behavior. x.comÂ
Meta's earnings offer little near-term upside because Muse user growth is mostly priced in and monetization remains vague. The market wants AI compute to turn into profit. Retention or paid-share commentary could help, but Zuckerberg is unlikely to provide it; SpaceX says Grokbot has 800K paid users, a high bar. Meta remains attractive long term. Higher AI capex guidance would show confidence Muse can repay the spending and be bullish for the whole AI infrastructure stack. x.comÂ
Meta's Muse is likely to gain a major consumer-agent advantage from a network linking its users' agents. Meta's 3.5bn daily platform users offer unmatched distribution; 25% of 10mn Muse signups use it daily, with early retention twice Threads' initial rate. Muse is the best pure consumer agent today, and the odds of a rival surpassing it are low, though it is early and execution matters. The stock prices in little beyond Meta's core business. x.comÂ
Meta's hundreds of billions in AI investment have produced Muse, a free, largely undifferentiated personal assistant app that will likely never generate economics. Muse topped app-store downloads and helped fuel a two-day gamma squeeze mostly because it is new and free. Amazon has already cut it off from shopping its site, and once the novelty fades it will probably see little use given its limited utility; people actually like doing their own shopping. x.comÂ
Meta's 26% growth and still-unmonetized Muse make the dip buyable. ZeroHedge estimates $250 billion of AI capex next year; Meta would not spend that much unless Muse continues to unlock a massive opportunity in personal AI agents. x.com x.comÂ
