Robinhood and SoFi are worth owning together because they are not competing for the same thing. Robinhood is the brokerage layer of gamified investing, crypto and options for next-generation traders, while SoFi is the full financial stack of banking, lending and investing. They share a target demographic with different product anchors, both are early in monetizing their user bases at scale, and in 10 years one customer could be active on both. x.comÂ