Dividend growth, not yield, is the only dividend strategy worth following, since high-income strategies are mainly marketing and dividends are an inefficient form of compounding. Favor high-quality companies with solid balance sheets that raise dividends every year, such as Cintas, Casey's, Givaudan, S&P Global and L'Oréal. Dividend growth strategies have delivered superior returns to high-dividend ones, with considerably lower drawdowns in stress periods such as the March 2020 Covid shock. … Show more