Progressive is winning share by avoiding unprofitable, hostile states. Its marketing budget over the last couple of years has focused on non-hostile states, hurting Geico and State Farm. State Farm's apparent balance-sheet strength deserves scrutiny, including how it allocates reserves among subsidiaries and its property exposure such as California homeowners. This answers a post the author replies to, which said State Farm's net worth far exceeds Progressive's. x.comÂ