Sea Limited's threat from TikTok Shop is understated, because TikTok is a social network that added a shop, creating purchase interest from scratch, while Shopee is a shopping app trying to act social. Video reviews and seconds-long checkout make buying a natural part of scrolling, and Shopee Live cannot easily copy that. Southeast Asian e-commerce may end as a duopoly with two winners, but without a clear monopoly Sea is a less ideal investment than businesses such as Axon. x.com x.com