Amazon is losing ground in shopping and should not hide behind a far-off $1T AWS. Customers go where the experience is easy, products are solid and prices great, and Amazon has lost the price battle. Blocking AI shopping agents would cost it the easy experience, while agents predicting orders from a user's history would erase its delivery-speed advantage. Shopify's CEO lifted Shopify 14% with one post on agentic commerce while Amazon fumbled; Amazon needs to wake up before losing share. x.com x.comÂ