Amazon still has many positives, with Prime and logistics as big moats, but AI shopping agents are a real complication. Customers used to buying on Amazon without looking around could be steered elsewhere: ChatGPT found in seconds a $38 Walmart bookshelf that 20 minutes of searching Amazon missed. That is a problem with no easy answers for a platform designed to be the only place customers look, and for ad and lead-gen businesses; Amazon has blocked agents such as ChatGPT from its listings. x.com x.com x.com x.com x.comÂ