Kroger's push toward lower everyday prices and private label will squeeze legacy food brands from both sides: pressure on wholesale prices and lost share. Its three-year plan targets about $5 billion in customer-value investment and $4 billion in annualized cost savings. Retailers control shelves and consumers; weaker brands, neglected in favor of buybacks and M&A, may surrender more of the profit pool. Kroger itself risks pain from price wars. x.com x.com x.com x.com x.comÂ
