The Few Bets That Matter
Concentrated Equity Investor, AI Infrastructure
Zeta's data going into Palantir Foundry moves it beyond marketing into using customers' data inside an AI stack to optimize their businesses. Hundreds of eligible customers will have one of the largest commercial datasets plugged into the market's best AI stack. The market has no idea what's coming. x.comÂ
Zeta Global's Palantir partnership is a game changer that people are sleeping on, just as the market wakes up to SaaS. Per Zeta's @dsteinberg10000, the partnership lets Zeta evolve from a marketing platform into an AI infrastructure company, adding business intelligence through its new Zeta Business Intelligence Engine. Zeta should be one of the best performers for the rest of the year. x.comÂ
Zeta Global is now a sovereign AI company and Palantir's key partner in what may be the decade's most important AI trend, which is massive for shareholders. Zeta CEO David Steinberg says Palantir and Zeta bring operational and customer intelligence together so enterprises keep sovereignty over their data and decisions, and Palantir CEO Alex Karp joins him on the Zeta Live stage. Big asset managers that wanted proof are getting it. Zeta brings the data and applications that bottleneck plays lack. … Show more
Zeta's Palantir partnership gives it a cross-sell engine with promising growth potential. Per CEO David Steinberg, quoted by @wealthmatica, all of Palantir's 800+ clients will be able to switch on the Zeta Marketing Platform through Foundry at the push of a button. That looks especially promising given what Palantir just did on the rule of 40. x.com x.comÂ
Zeta Global sells into an extremely competitive marketing-software space, and AI tools like Claude layered on top make it worse. Vendors like Zeta and Mixpanel used to compete hard just to win product-launch business, user acquisition costs are high, and a graveyard of better enterprise SaaS sits in private markets, unable to exit on slow growth and low margins. Others cite Zeta's 50% growth and 120% net revenue retention, but buying software here is trying to be too clever. x.com x.com x.com … Show more
Zeta Global is evolving from what the market still sees as adtech into a potential customer-intelligence giant. It sits on huge amounts of consumer data and uses AI to help brands decide whom to target, when to reach them and what they are likely to buy, and Palantir's ontology can help it get there. The business has changed a lot in 18 months and should change much more over the next decade. x.comÂ
Zeta Global's entry into the FedRAMP Marketplace could open a new federal-agency revenue channel beyond commercial enterprise customers. Its government-focused marketing platform is still in initial implementation and has not earned certification. This prospective expansion adds to the long-term bullish case, alongside its existing Palantir partnership. x.comÂ
Continued improvement in fundamentals and technicals could carry Palantir to megacap scale. A $1 trillion market cap is a realistic destination for strong growth companies, and Palantir appears on that path, though its timing is uncertain. Drawdowns remain opportunities to accumulate until the thesis changes. x.comÂ
Zeta Global is becoming a very important company as it builds its own AI model on enterprise data. It is partnering with Fireworks AI to develop the Athena Inference Model on NVIDIA's Nemotron open models, combining enterprises' first-party data with Zeta's proprietary intelligence to give AthenaOS more relevant insights and recommendations. Zeta says early testing matched state-of-the-art accuracy while giving enterprises more control over their data. x.com x.com x.comÂ
Zeta Global could become a much larger company: at Zeta Live, executives with over $200 billion of decision-making power discussed what its keynote meant for their own companies, a firsthand sign of potential enterprise interest. Its 120% net dollar retention suggests existing customers get value, though future growth is uncertain. x.comÂ
Palantir's government contract activity is growing sharply, supporting its resilience despite the share-price pullback. Its $2.1 billion in 12-month obligations is up 184% from the prior year, among the strongest increases tracked. The Cryptic Bottom Index remains green despite the pullback. Its score is among the highest in the Cryptic Research System, led by growth and profitability, though catalysts and valuation score weakest. x.com x.com x.comÂ
Zeta Global is compounding with software-like durability and adtech-scale growth while shareholders get a growing share of it. It has posted 21+ straight quarters of 20%+ organic growth on a run rate just over $1B, tracking toward about $2B. Pipeline per rep is up 100% on only 11% more sales headcount. Its Athena AI product is used monthly by 40% of top customers. The Palantir partnership adds incremental revenue, and buybacks take 50%+ of cash flow with dilution near zero. x.comÂ
