SanDisk's plateauing gross margin is a deliberate long-term choice, not a sign the cycle has peaked. Per @EhrmantrautCap_, SanDisk could push toward 90% gross margin by squeezing customers but is accepting about 80-85% instead. Over-squeezing buyers in a boom is a rookie move; trading some margin today for cycle immunity and a higher P/E later is an elite long-term play, and Wall Street will eventually catch up. x.comÂ
