Strive should outperform Strategy because it is far smaller and carries no convertible debt. Strive's market cap is $2.8B against Strategy's $62B, and Strategy has substantial convertible debt. x.com
The ₿itcoin Therapist
Bitcoin Educator
Heavy inflows could lift Strive's mNAV above Strategy's for periods because they have more impact on the smaller company. Strive could do even better than 6x versus Strategy's 4x, as investors seek the faster Bitcoin treasury stock. x.com x.com x.com
Strategy is attracting some of the world's largest fund managers because they want Bitcoin exposure. Their buying supports the bullish case for MSTR as a listed vehicle for institutional Bitcoin demand. x.com
Strive is a high-risk leveraged crypto bet that is hard to justify over owning the assets in its treasury directly. Leveraged bitcoin exposure through bitcoin call options has a calculable, measurable level of leverage, whereas these treasury companies carry a lot of unknown risk. Any treasury play would have to follow the leader, Strategy. If bitcoin finally pumps, Strive should rise with it. x.com
Strive's bitcoin stack keeps growing fast, while trading liquidity in its shares and SATA preferred keeps compounding. Strive now holds 29,462 BTC, up 3.9x in 2026, with 9,216 added in the last six weeks alone, a 46% jump, and its average cost has fallen to $89,994 from $116,610 at its first purchase. Average weekly dollar volume in ASST and SATA rose from $617M in the first four weeks after SATA's IPO to $1.47B over the last four. Everyone on the Strive team is bullish. x.com x.com x.com
Strive's live SATS preferred has raised $630m, advancing its Bitcoin accumulation case and making Strive shares super, super bullish. It offers a 15% annualized return paid daily. Strive is most likely now the world's second-largest corporate Bitcoin holder, though that has not yet been announced. x.com
Strive looks like a company that hired an influencer posing as a CIO, with its CIO hyping competitor Strategy through his MSTR podcast, a reason to stay away. The stock has since fallen 87%. x.com
Strategy is choosing to sell its expensive shares rather than its bitcoin to fund itself. From August 17-23, 2026, it sold 18.26 million MSTR shares for $2.01B, using part of the cash to repurchase STRC, replenish its USD Reserve and set up a new USD cash reserve. x.com x.com
Strive's common ATM can lift long-run returns by funding bitcoin purchases at a share premium. Bitcoin is historically cheap; stacking in a bear market or before the bull market begins drives the biggest gains later. But too much weekly issuance can blunt upside, exhaust investors and cap mNAV expansion; share scarcity matters. The ATM is crucial, but caution is preferable. Cole Macro said preferreds should help keep dilution below Strategy's levels on the way up. x.com x.com x.com
Bitcoin treasury companies will and should trade at a discount to NAV, since money in a double-tax structure has no reason to trade at a premium to money. Participants are harvesting the premium against each other in a zero-sum game until it flips to a discount, in bull or bear markets. Since tracking began, bitcoin rose 4.9% and Strive's bitcoin holdings 4.7%, yet Strive shares fell 14.8%, leaving bitcoin 19.7% ahead. x.com x.com
Strive's bitcoin treasury is scaling at a striking pace. It bought 6,182 BTC in a week to reach 43,000, up 17%; holdings are up 54% less than a month into the quarter and 5.6 times since the start of the year. Effective common shares outstanding also rose from 124.1 million to 127.3 million during the week. x.com x.com