Adobe faces an existential AI question: if anyone can edit an image or generate a video with a text prompt, what is Photoshop for? Image and video generation is changing faster than almost any field but code, threatening the complex interfaces Creative Cloud was built on, and Adobe relies on Google, OpenAI, Midjourney and others for frontier models. Canva and startups are attacking pieces of the suite. Pixel-perfect editing and Firefly's $250M ARR, up 75% a quarter, are the bull case. x.comÂ