Meta's Instagram and Facebook stand to gain ad dollars as Google Search erodes because attention is shifting to quasi-entertainment platforms with authentic reach at scale. That shift is already starting and should continue: more time on Meta's platforms can attract more advertisers, accelerating both sides of the flywheel. Meta Muse offers another opportunity to use the platforms' personalized insights for results involving tasks, queries and transactions. x.com 

Meta's core advertising business is significantly outgrowing its biggest competitors even before factoring in the newer businesses it is building. Q3 ad revenue rose 26% year over year, versus 10.6% at Alphabet and 10.9% at Amazon. Back at 19x forward earnings, Meta is the most undervalued Magnificent Seven stock. x.com  x.com 

Booking Holdings' bull case faces a test from Meta's new Muse agent app, and the key question is whether Muse erodes it. The analysis looks at what sets Muse apart from other agents, what the market fears, hands-on use of the app to calibrate that fear, and whether the launch weakens the bullish thesis on Booking. x.com 

Meta's Muse is gaining a potential toll booth on online checkout, which squeezes Booking and Airbnb. Within 48 hours Shopify, PayPal and Expedia joined Muse checkout, since each merchant has reason to join early if agents steer demand. For Booking and Airbnb, joining could mean paying fees on bookings that would have come direct anyway, about 90% of Airbnb's traffic as of Q3 2023; staying out bets booking habits won't move to Muse. No deal has disclosed economics, the number to watch. x.com 

Meta's advertising is less vulnerable to AI agents and LLMs because users must scroll Instagram themselves. AI may even give them more time to do so, while Meta retains other mega-caps' AI tailwinds; it remains the best AI stock. CapEx is still a problem. As @diyinvestor1 noted, Meta also has no exposure to OpenAI or Anthropic. x.com  x.com  x.com 

Booking Holdings looks safe from Meta's Muse agent as more sites block it. A weekend rental-car search through Muse priced the same Hertz car, model and locations over 25% higher than the Booking app, and above Booking's website. Muse was also blocked from handling an Amazon customer-service issue, even via a PC browser, so it looks overhyped and usage may fade. x.com 

Meta's Reels and feed ads convert by interrupting people as they scroll. Its ad revenue grew 26%, with impressions up 10% and price per ad up 14%. By contrast, Google's search ads grew 12%, down from 19% in Q1 and 17% in Q2, as chatbot queries grow without ad dollars following. x.com 

Meta's ad engine is still growing, and its higher AI spending comes with a stronger revenue outlook. Revenue was $64.6B versus $63.4B expected, with $63.1B in ads; the Q4 guide midpoint of $74.5B beat $73.7B expected. Meta raised only the capex floor to $135B, leaving the $145B ceiling unchanged. The roughly $10B legal charge depressed reported EPS, not ads. Overweight, $1,004 target with 41% upside. x.com  x.com 

Meta looks unattractive because its fines, capital raises and AI capex make the math ugly. The stock could trade back to the $500s, while hyperscalers probably have to make those raises with equity down 15-25%. Muse looks like a fad and average users may not need AI agents, matching LogicalThesis's view. x.com  x.com  x.com 

Meta's AI-orchestrated ad growth makes criticism of Zuckerberg misplaced. The business is growing in the upper 20s, versus 12% for Google Search. x.com