Suja Life looks unattractive because it is heavily levered and already guided down after its first report as a public company. Its adjusted EBITDA is adjusted for a reason, and while it may be the category winner, consumers likely don't care who leads in juice; its products seem to be on sale almost always. x.com 

Jersey Mike's looks expensive relative to its remaining growth runway, with far cheaper opportunities elsewhere in restaurants, food and consumer. It trades at 25x EBITDA with a maturing store fleet and leverage above 4x, and most of the IPO proceeds go to cashing out its private-equity owner. The chain is no Subway copy; it is a Subway killer, just priced too richly. x.com  x.com 

Suja Life's vertically integrated model, almost unheard of in juice, means it only needs to execute decently and pay down debt. Its high-pressure processing extends shelf life without heat, unlike private-label cold-pressed juice that spoils in about four days and tastes cooked from thermal pasteurization. Insiders, including the fund that took it private and then public, just bought roughly a quarter of the shares on the open market. x.com  x.com 

Coca-Cola looks like a great funding short, since nothing makes it immune to the risks that battered its staples peers. GLP-1 drugs, store brands, new entrants and supply-chain inflation should hit it too, and non-sugar drinks only slow the U.S. decline, though international has held up better. About 2% revenue growth is thin support for 25x earnings while peers sit at 2008 valuations; it could fall to 15x unless the other staples rebound dramatically. x.com  x.com  x.com  x.com  x.com  x.com  x.com  … Show more