Meta is a high-quality, high-margin business growing faster than most mega caps at a reasonable ~17x forward earnings. Its underappreciated edge is distribution, since any product launched into Instagram, WhatsApp or Facebook reaches billions instantly. AI already lifts ad targeting and pricing, growth now comes from monetizing the same users, and WhatsApp business messaging is largely unpriced. The risk is $200B+ of AI investment failing to earn a return, worse if an ad downturn hits mid-spend. x.com x.com