ServiceNow's growth comes mostly from existing customers routing more workflows through the platform, so revenue can rise with workflow density even if seat counts stay flat or fall. Customers usually start in IT service management, then add HR, security operations and customer service, and net retention has run well above 100%. Q1 2026 subscription revenue grew 22% and RPO of about $27.7B rose 25%. The central question is whether AI-driven automation speeds up or slows that expansion cycle. x.comÂ