AI agents may be turning deflationary, which could disrupt Booking, Expedia and other businesses with undifferentiated supply and low switching costs as agents drive industry-wide GMV deflation through price discovery. Per @JosephDevoy, Meta's Muse found and bought an auto policy saving $3,500 a year in minutes. Agents let anyone compare all inventory and book instantly, so friction is falling fast. Per HOTREC, most European hotels already have booking engines that agents could reach directly. x.com x.com x.com
