Adobe printed its first visible cost consequence of generative AI: cost of subscription revenue grew 24.1% versus 13.7% subscription revenue growth, cutting gross margin from 89.28% to 88.71%. Application companies rent compute rather than build data centers, so going compute-heavy shows up in cost of revenue while capex stays near 1.3% of sales. Nine-month margin is flat and the cost line isn't broken out, so this is one quarter; two or three more would confirm a trend. It trades at 14x. x.comÂ