AppLovin has entered a value zone, and whether it is undervalued hinges on e-commerce opening a second growth curve for its AXON ad engine. Shares are down nearly 60% though Q2 revenue rose 53% at an 84% adjusted EBITDA margin, and P/E is about 23x versus a ~50x historical median. Management sees non-gaming as 5-10x gaming, and early e-commerce advertisers scaled spend without CAC worsening. Sustained 30%+ growth could earn 30-35x; if e-commerce fails, 15-20x. x.comÂ