Social media companies such as Meta face a possible short case, because many people may come to prefer talking with AI over their friends. x.com
Dan
Small-Fund Manager
Mark Zuckerberg will spend the rest of his career chasing another business as big as social media without finding it. Meta shareholders will suffer. x.com
Tencent is an underrated way to play AI agents. Meta's Muse, an agent that sends emails, compares prices and books flights, topped the US App Store with 2.5M downloads in two weeks. WeChat's Xiaowei follows almost the same product logic, but WeChat has a social graph, mini-programs and payments, a moat Meta lacks. The business model is unproven: Muse's free tier allows 100M tokens a week, heavy users cost $20-40, and closing the commercial loop may be harder than the technology. x.com
Meta's advertising is less vulnerable to AI agents and LLMs because users must scroll Instagram themselves. AI may even give them more time to do so, while Meta retains other mega-caps' AI tailwinds; it remains the best AI stock. CapEx is still a problem. As @diyinvestor1 noted, Meta also has no exposure to OpenAI or Anthropic. x.com x.com x.com
Meta's Muse market sizing may overstate adoption because it extrapolates from some of the most productivity-focused users on earth to consumers who enjoy browsing and may not want an assistant to replace discovery. Heavy capex, unproven technology and product-market fit, unclear ROI and an arguably weaker moat raise the risk of another metaverse-style spending mistake. x.com x.com x.com
Facebook's degraded experience is bad news for Meta shareholders. Facebook has become completely unusable, flooded with paid lifestyle influencers, ads and AI content, with no personal content left and no way to customize it. Personal use has shifted to Instagram, while @Midnight_Captl counters that Meta will be fine because people are using Instagram more than ever. x.com x.com
Meta's Instagram and Facebook stand to gain ad dollars as Google Search erodes because attention is shifting to quasi-entertainment platforms with authentic reach at scale. That shift is already starting and should continue: more time on Meta's platforms can attract more advertisers, accelerating both sides of the flywheel. Meta Muse offers another opportunity to use the platforms' personalized insights for results involving tasks, queries and transactions. x.com
Meta's expected $700 billion share raise would dilute investors while a non-voting class preserves Zuckerberg's control. With AI bond financing effectively closed, that is how it plans to fund its needs. X's growing ad inventory should lower ad prices enough to pull small advertisers' budgets away from Meta. x.com x.com x.com
Meta's hundreds of billions in AI investment have produced Muse, a free, largely undifferentiated personal assistant app that will likely never generate economics. Muse topped app-store downloads and helped fuel a two-day gamma squeeze mostly because it is new and free. Amazon has already cut it off from shopping its site, and once the novelty fades it will probably see little use given its limited utility; people actually like doing their own shopping. x.com
Meta's ability to push its products to consumers through Facebook and Instagram at almost zero marginal cost is unmatched, and it is already turning Meta AI into an everyday tool. An electrician and a plumber both use Meta AI rather than ChatGPT or Gemini, one to identify a smart-toilet part on the job and the other as a search engine in conversation. Penetration outside the US, especially in Latin America, is likely even greater. x.com x.com x.com
Social media has caused a lot of harm and is this generation's tobacco, which makes Reddit and Meta stocks not worth investing in. x.com