Meta's ability to push its products to consumers through Facebook and Instagram at almost zero marginal cost is unmatched, and it is already turning Meta AI into an everyday tool. An electrician and a plumber both use Meta AI rather than ChatGPT or Gemini, one to identify a smart-toilet part on the job and the other as a search engine in conversation. Penetration outside the US, especially in Latin America, is likely even greater. x.com x.com x.com