SoFi and Nu are deeply undervalued because legacy banks cannot undercut neobanks' pricing power. Incumbents carry huge headcounts, thousands of branches, hundreds of tech vendors and no way to consolidate their data onto one platform. Neobanks run with no branches, a few thousand employees and their own tech stacks. Even heavy digital investment would take legacy banks at least half a decade, by which time SoFi and Nu could be the top two US banks by customer count. x.com x.com x.comÂ