SoFi's CEO Anthony Noto is pitching a valuation the business does not justify. On a podcast he suggested SoFi should not trade at 2x tangible book or less, alluding to American Express's 5-6x peaks and JPMorgan's roughly 2.8x, yet no bank matches JPMorgan's size, scale and safety, and SoFi already trades near 2.25-2.3x. SoFi is second best or worse at everything and first at nothing, student loan refinancing is still a big slice, its credit card is uncompetitive, and savings are commoditized. x.com x.comÂ