Celsius is tracking in line with management's projections, and Alani Nu is becoming surprisingly strong, setting up a great 2027 for shareholders. Per NielsenIQ data for the four weeks to September 19, Celsius Holdings' energy drink volume rose 9.8% with a 6.6% average price gain; the Celsius brand family fell 20% while Alani Nu rose 74.3% despite a 4% average price cut. x.com 

Celsius looks attractive at about 18x forward earnings after Alani and Rockstar drove revenue higher while its shares fell; continued international growth and wider distribution through Pepsi are key to the upside case. x.com 

Celsius carries too much risk despite significant insider buying. Bloom's scanner data, clear shelf-space gains and social momentum challenge Celsius, and freight is a headwind. Alani limited editions are doing well and accelerating slightly, but the core Celsius brand has no acceleration potential until Q1. x.com 

Celsius has a major growth engine in Alani Nu, but the overall story likely does not fully rebound until 2027. Q2 revenue hit a record $818M, up 11%, with Alani Nu revenue up about 21% to $364M and tracked retail sales up 56%. The core Celsius brand fell 11.7%, gross margin dropped to 48.1% from 51.5%, and management admitted it went too deep in SKU cuts, guiding Q3 like Q2 and core growth in 2027. The core must stabilize, margins recover and Alani Nu keep its momentum. x.com 

Celsius's Q1 2026 backs the cheap-valuation call, with revenue up 138% to $782.6M versus $763.1M expected and adjusted EPS of $0.41 versus $0.30. It now holds 21% of the US energy drink market, and its CEO says Celsius, Alani Nu and Rockstar Energy form a scaled modern energy portfolio recruiting new consumers and consumption occasions. x.com 

Celsius overpaid for Alani Nu, and a Texas investigation now threatens the branding it paid for. Celsius bought Alani Nu for $1.775 billion in April 2025 to reach a younger demographic, and its colorful, social-native branding was the acquisition price. Texas Attorney General Ken Paxton's office, in a probe tied to a teenager's death, calls that branding deceptive marketing to minors. A finding could force reformulation, labeling changes or marketing limits, structurally impairing the asset. … Show more

Celsius has taken real share from Monster and Red Bull, yet the stock is still down 60% from its all-time high; the market is quick to price fear and slow to price progress. Celsius held under 1% of the US energy drink category in 2020, and by Q1 2026 Celsius, Alani Nu and Rockstar together held 21% dollar share. x.com 

Celsius Holdings is worth buying even in a market that otherwise calls for net selling, on the strength of 138% revenue growth with M&A. It ranks among five stocks being added now while semiconductors such as AMD and Nvidia are trimmed. x.com 

Celsius's core brand is shrinking and further distribution gains look limited, making it a worse bet than DoorDash. Q2 revenue of $817.9M and adjusted EPS of 36c missed estimates, and organic growth excluding Rockstar was just 2% versus 9% expected, as brand Celsius fell 12% while Alani Nu grew 22%. Management offered little sign of a turnaround, and with the PepsiCo deal four years old, new c-store gains are likely limited. Celsius manages at best 5% organic growth at 16x 2026 earnings. x.com 

Celsius Holdings is becoming a multi-brand group, using PepsiCo's direct-store-delivery network to repeat its hit-product playbook with Alani Nu and Rockstar. That drove 138% group revenue growth in Q1 2026, even as the flagship brand grew only about 6%. International revenue rose 55% to $35.3M and is in its early innings across markets such as the UK, France, Australia and Canada. Pullbacks are chances to add while the stock holds $27 support, with Rockstar integration in H2 2026 as a catalyst. … Show more