Celsius looks attractive at about 18x forward earnings after Alani and Rockstar drove revenue higher while its shares fell; continued international growth and wider distribution through Pepsi are key to the upside case. x.com 

Celsius has taken real share from Monster and Red Bull, yet the stock is still down 60% from its all-time high; the market is quick to price fear and slow to price progress. Celsius held under 1% of the US energy drink category in 2020, and by Q1 2026 Celsius, Alani Nu and Rockstar together held 21% dollar share. x.com 

Celsius's core brand is shrinking and further distribution gains look limited, making it a worse bet than DoorDash. Q2 revenue of $817.9M and adjusted EPS of 36c missed estimates, and organic growth excluding Rockstar was just 2% versus 9% expected, as brand Celsius fell 12% while Alani Nu grew 22%. Management offered little sign of a turnaround, and with the PepsiCo deal four years old, new c-store gains are likely limited. Celsius manages at best 5% organic growth at 16x 2026 earnings. x.com 

Celsius's Q1 2026 backs the cheap-valuation call, with revenue up 138% to $782.6M versus $763.1M expected and adjusted EPS of $0.41 versus $0.30. It now holds 21% of the US energy drink market, and its CEO says Celsius, Alani Nu and Rockstar Energy form a scaled modern energy portfolio recruiting new consumers and consumption occasions. x.com 

Celsius is tracking in line with management's projections, and Alani Nu is becoming surprisingly strong, setting up a great 2027 for shareholders. Per NielsenIQ data for the four weeks to September 19, Celsius Holdings' energy drink volume rose 9.8% with a 6.6% average price gain; the Celsius brand family fell 20% while Alani Nu rose 74.3% despite a 4% average price cut. x.com 

Celsius carries too much risk despite significant insider buying. Bloom's scanner data, clear shelf-space gains and social momentum challenge Celsius, and freight is a headwind. Alani limited editions are doing well and accelerating slightly, but the core Celsius brand has no acceleration potential until Q1. x.com 

Celsius's Energy+ Hydration line can broaden demand by serving people seeking a noncarbonated drink, but customer switching and manufacturing and freight costs limit what it adds. In the 2027 forecast, 35% of $75M in line sales replaces existing Celsius purchases, leaving about $49M in additional revenue and $19M in gross profit after new production costs and avoided costs on displaced products, before marketing and overhead. The test is how much the line adds to the whole franchise. x.com 

Celsius still looks undervalued after its latest earnings, trading about 59% below its 52-week high despite record revenue of $818 million. First-half revenue grew roughly 50%, and Alani Nu retail sales surged nearly 56%. x.com 

Celsius overpaid for Alani Nu, and a Texas investigation now threatens the branding it paid for. Celsius bought Alani Nu for $1.775 billion in April 2025 to reach a younger demographic, and its colorful, social-native branding was the acquisition price. Texas Attorney General Ken Paxton's office, in a probe tied to a teenager's death, calls that branding deceptive marketing to minors. A finding could force reformulation, labeling changes or marketing limits, structurally impairing the asset. … Show more

Celsius is priced as if its story is over when the business is intact, setting up a 3x-4.3x return by 2030. At $28 and a $7.67B market cap, it has $2.97B of trailing revenue, expanding 12% net margins and $323M of free cash flow; its one bad year, 2024, came from a PepsiCo inventory flush unrelated to consumer demand. With 20% annual growth, single-digit international penetration and margins reaching 15%, 2030 EPS of $4.08 at 20-30x gives $82-122 a share. x.com