Intuit trades at only 11x forward earnings, a valuation back down to earth and then some versus the roughly 2% free cash flow yield it averaged from 2013 until the SaaS crash. Its tax and SMB accounting markets are known and not shrinking, growing at least with GDP and population; the only question is how much Intuit captures. Free filers were never the valuable customers. Non-GAAP earnings exclude stock compensation, but Intuit's adjustments are typical of peers and less sketchy. x.com x.com x.com x.com x.com