Intuit's growing business platform makes pricing the whole firm like slowing TurboTax too pessimistic. It is 54% of revenue, grew 18% in FY26 and is guided to 13-14% in FY27; 15% growth in revenue per customer shows switching costs, though new-customer targets are missed. At ~14x FY27 earnings including stock comp (16x GAAP), shares imply low-single-digit long-term cash flow growth. If the platform grows ~10% and consumer stays flat, EPS should grow ~8-10% a year, beating the index even at 12x. x.com