Bending Spoons looks expensive at 14x revenue for a digital tobacco business whose portfolio is a fast-melting ice cube. The model could work given the endless supply of failed VC-backed apps with deeply loyal customers to buy and raise prices on, and Bending Spoons may lever up to take out some very big names. Yet the market does not credit existing SaaS companies with the same ability to raise prices on locked-in customers. x.com x.comÂ

