Rivian's survival depends on demand it probably lacks: it must sell out full capacity at Normal and ramp Georgia, roughly 8x R1 sales, and 400,000-plus units a year of demand looks doubtful. EV demand is down and competition is up in 2026, while the significantly cheaper Model Y sold 357,000 units in the US. The R1 backlog was also cited as proof of high demand in 2021; time will tell. x.com x.com