Nike is a damaged business, not just a damaged stock, so buying the dip is a mistake; a falling price only works when the business is still growing. Sportswear, just under half of revenue, is down low double digits, China is losing ground to local brands, and guided earnings don't cover the dividend this year. Insider buying hasn't helped: Tim Cook and directors bought around $59 in December 2025, Cook and the CEO near $42 in April, and shares now sit near $32. x.com  x.com 

Nike, like other apparel makers, is uninvestable because a durable moat is near impossible in this business. Consumer preferences keep changing, requiring constant new marketing to keep people excited, and making a physical product leaves an inherently low-margin business with little long-term pricing power. A major turnaround is possible, but the business model gives no confidence in its long-term strength. x.com 

Nike's dividend yield, now high versus its ten-year history, is the new question for investors and makes the stock very interesting at these levels. The numbers have not bottomed, guidance was atrocious and parts of the business are getting worse, offset somewhat by better US wholesale. The guidance implies Nike will use some cash to fund the dividend, but it has plenty. The stock remains too expensive on earnings and too cheap on dividend yield. x.com  x.com  x.com  x.com  x.com 

Nike is a brand that lost discipline and vision and is now paying for it, with another bad year guided. Revenue fell 4%, with China down 26% and Europe 5%, and Nike expects 2027 revenue to drop another 7-9% with profit falling more. After flooding the market with Jordans and lifestyle sneakers, it is cutting supply to restore scarcity and pricing power and cutting $2.5B of costs by 2031, short-term pain in hope of long-term brand health. x.com 

Nike is a stagnant company losing pricing power, pointing to more tough years for shareholders. Revenue fell 4% last quarter, the only line still shrinking while gross margin expanded, inventory fell 3% and North America grew 2%, per the quoted post. x.com 

Nike's push to reposition as a premium sports brand looks like the right route to recovery, including in Greater China. New CFO Dave Denton was clearer, and Alex Arnault's board seat, Jordan's return to scarcity, elite athlete deals and less discounting support it. EPS was fairly strong and margins are improving; guidance looks set deliberately low to beat, since management says the decline largely stems from its own choices. The dividend is safe; a full turnaround may take 3-5 years. x.com  … Show more

Nike keeps getting its lunch eaten by competitors, with no clear way to turn the ship around. It now expects fiscal 2027 revenue to decline by high single digits, per @negligible_cap. Caitlin Clark isn't the savior, and the stock isn't worth touching. x.com  x.com 

Nike's latest report confirms a structural unwinding, not a temporary dip, despite the EPS beat. The $0.48 versus $0.44 beat came from expense cuts, a lower tax rate and a lowered bar, while revenue missed and management warned of a high-single-digit full-year sales decline. NIKE Direct fell 8%, digital 13% and owned stores 5%, Greater China plunged 22%, and consumers are fleeing to On, Hoka and Adidas. Cost cuts can't restore cultural heat, and earnings power looks halved. x.com 

Nike's brand concerns look priced in; stabilization, not sudden revenue acceleration, is what the speculative long needs. A few good campaigns and a return to large stores could help, though China consumers will be a drag. Short-term EPS is a poor indicator, and customers may return after trying other brands. x.com  x.com 

Nike just can't compete the way it used to: it no longer captures the market it once did, and that clearly isn't changing any time soon. The post-earnings reaction went as expected, with the stock already at its lowest since 2014 going in. x.com  x.com