Take-Two Interactive is positioned for what could be the biggest entertainment launch ever with GTA 6 on November 19, 2026. About $1.5 billion went into development, 30 million-plus launch sales are expected and analysts project nearly $3 billion of revenue within 24 hours. GTA 5 made $800M in its first day, sold over 220 million copies and still sells a decade later. Since GTA 5's launch, Take-Two shares are up 718% versus 160% for the S&P 500. x.comÂ