fred hickey
Editor of The High-Tech Strategist, Since 1987
Apple's weak Mac and iPhone demand and soaring costs threaten worse Q3 results and Q4 guidance than its weak Q2. IDC estimates Mac sales fell 11% y/y in Q3 after rising 13% in Q2. Counterpoint says Pro sales rose just 3% in the first three weeks while overall iPhone sales fell; lower-end models are absent this year. Foldable yields are reportedly 60%, and $100 price hikes may not offset costs. At $5 trillion, 39 P/E and 11 times sales, Apple's crowded 'safe haven' looks vulnerable. x.com
Apple shares look vulnerable at a $5 trillion market cap, 39 times earnings and 11 times sales: an executive-level source reports October iPhone 18 Pro orders cut 15%-20% for both premium models, while Sensor Tower data show U.S. App Store sales fell 7% in Q3. Foldable-phone yields remain very low; cost increases and price hikes also cut demand. High-end buyers will buckle when stock-market wealth evaporates as the bubble busts. x.com x.com
Apple's growth valuation gives too much credit to a $2,000 folding iPhone and a touchscreen MacBook. Its 36.16 forward P/E and 3.54 PEG are higher than recent readings over the past two years, making this a point to take serious profits. x.com
Memory-cost pressure, weak volumes and weak services should make Apple's quarter bad, giving the short a chance to work on this quarter alone. Other hardware companies this quarter also point to weakness, though Apple has been a terrible short so far. x.com x.com
Apple's balance sheet and lack of spend keep a bid under its stock whether the market rises or falls. That bid gets stronger with foldable phones that break. x.com
Apple was hard to own into earnings, and guidance came in softer than expected. Services guidance was $30.74B versus $31.22B expected, and China $18.8B versus $19.6B. Memory and storage chip prices have quadrupled on AI demand, raising margin fears and pushing Apple to lift Mac and iPad prices up to 25%, with bigger iPhone hikes expected. Shares had surged into the print, so even a beat was priced in, and Siri AI underwhelms. Apple has mostly been rising on fluff news. x.com x.com
Apple's reliance on the iPhone makes its premium valuation look excessive. The phone supplies 50% of sales, while Apple's roughly $5 trillion market cap comes with a $347.73 share price, about 28% above the attached breakdown's $271.14 fair-value estimate. x.com
Apple will likely report its biggest sales ever in Q4 earnings and the stock should rip, even though the new foldable iPhone looks absolutely gross. x.com
Apple's roughly 40 times trailing and 37 times forward earnings make the shares too expensive ahead of next week's results. A short looks reasonable, though a sell-the-news reaction after earnings remains uncertain. x.com x.com
Apple is a sell here because buybacks are replacing innovation while its share price is dangerously extended. It is not spending on AI, in cloud services, making robots or pursuing global WiFi; its VR, Siri chatbot and iCar efforts have failed. Its flip phone follows Samsung's, and AirPods have poor battery life and microphones. The share price has held up, but only for now. x.com
Apple's Duo could spur a bigger upgrade cycle because its foldable form factor gives users a new reason to buy. It reportedly sold out within minutes, but Foxconn's roughly 60% assembly yield may exaggerate demand; sustained lead times as yields improve could support 2027 revenue. Early costs may pressure margins and local AI monetization remains unproven. Premium hardware and local AI could make Apple the world's most valuable company again. x.com
Apple's valuation pays too hefty a premium for its expected long-term earnings growth. Its forward P/E-to-growth ratio is 2.58; even if the market sees its hardware moat and ability to exploit others' AI investments despite underinvesting itself as a winning strategy, that premium is too high. x.com
