Apple was hard to own into earnings, and guidance came in softer than expected. Services guidance was $30.74B versus $31.22B expected, and China $18.8B versus $19.6B. Memory and storage chip prices have quadrupled on AI demand, raising margin fears and pushing Apple to lift Mac and iPad prices up to 25%, with bigger iPhone hikes expected. Shares had surged into the print, so even a beat was priced in, and Siri AI underwhelms. Apple has mostly been rising on fluff news. x.com x.comÂ