Apple's sweeping price increases deliver the revenue-growth bull case. It is raising prices on current and even years-old products, refurbished units included, such as a 30% bump on the 2019 HomePod mini, and the iPhone 18 looks set for a $200+ increase. How demand responds is uncertain: people may keep devices longer, and if volumes nosedive Apple will likely add some forced obsolescence. x.com x.com x.com x.com x.com x.com x.com